Paige Duke to Serve as Official “Lady in Black” for Darlington Raceway

Model and racing enthusiast to be on site during Bojangles’ Southern 500 race weekend on May 10-11

DARLINGTON, SC April 5, 2013 – The Lady in Black, as Darlington Raceway has been notably named for decades, will have a new face in 2013 as Paige Duke will serve as the track’s official “The Lady in Black” for the NASCAR Sprint Cup Series Bojangles’ Southern 500 race weekend on May 10-11.

Paige Duke, Darlington Raceway’s “Lady in Black”

Paige Duke, Darlington Raceway’s “Lady in Black”
Photo courtesy of Darlington Raceway


Duke, a former Miss Sprint Cup and current model, will be present during the race weekend and other track events throughout the year proudly wearing a black fire suit and representing Darlington Raceway. Her local ties are in the state of South Carolina as she hails from nearby Lancaster, S.C. and is a graduate of Clemson University.


“I am honored to be “The Lady in Black” for Darlington Raceway. This is one of the most exciting opportunities I have ever had and definitely is the closest to my heart. I love Darlington Raceway,” Duke said. “I grew up going to races there with my Dad and we always pass the track on the way to the beach. There is just something special about this track. It just reminds me of the good ole’ days…real, exciting racing!


“There is so much history there and such a connection with many South Carolinians from Hall of fame drivers, to a Miss Sprint Cup, to the fans! My distant cousin is Harold Brasington, who built the track. It will always be the original crown jewel of racing!”


Besides her role serving as Miss Sprint Cup in 2010-11, Duke is the national spokesperson for Kruger Farms, an online outdoor outfitter in Minnesota, and was cast in the CMT hit show Sweet Home Alabama for two seasons in 2011 and 2012. She is also a model for various national campaigns and works as a veterinary technician in Lancaster.


The “Lady in Black” slogan was first used in the mid-1960’s when reporters covering the race from the press box referred to it as such, stemming from the black asphalt, which was considered “the dress” of a track known for being treacherously difficult to drive.


The fierce competition and the toughness that the track brings to the sport has made the Lady in Black what it is today, the track Too Tough to Tame.


“Paige Duke is the perfect fit to serve as our Lady in Black,” Darlington Raceway President Chris Browning said. “She is a local South Carolinian who is bringing the Lady in Black to life. Darlington Raceway is special in the sport of NASCAR racing and she is the best person to fulfill this unique role for us.”


Tickets to the NASCAR Sprint Cup Series Bojangles’ Southern 500 on May 11 and Nationwide Series 200 on Friday, May 10 are on sale now! Remember, kids 12 and under are half off for the Bojangles’ Southern 500 and FREE for the Nationwide Series 200 in general admission sections. Visit or call 866-459-7223 for tickets.


You can keep up with all of the latest news from Darlington Raceway at, on Facebook at and on Twitter at

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Michael "Beach Mick" Hudson

About the Author:

Michael "Beach Mick" Hudson is the founder and Editor of Beach Carolina Magazine. Living along the coast of North Carolina, Mike has a passion for the beach and loves to bring news and events of the Carolinas to others around the world.

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