New GHS logo dominantly placed on the Green Monster at Fluor Field
Greenville, SC – During a pre-game event this evening, the Greenville Drive and Greenville Health System jointly announced enhancements to their partnership, which includes new branding identity at Fluor Field at the West End, as well as an extended commitment to the Upstate community.
At today’s announcement the Drive and Greenville Health System unveiled new dominant signage on the iconic Green Monster at Fluor Field, featuring Greenville Health System’s new logo which was officially introduced on March 18th.
Greenville Health System President and CEO, Michael Riordan, and Drive Co-Owner and Team President, Craig Brown, were joined by more than 50 GHS employees on-field during the unveiling, all of whom played an important role over the last year during the organization’s rebranding campaign.
Brown commented on the event, saying, “Our relationship with Greenville Health System began during our inaugural season in 2006 and has grown over our 7 years together into a dynamic Community partnership. Health care services and how such services are delivered to our Communities are evolving and changing almost on a daily basis. We are very proud to partner with Greenville Health System relative to informing and educating our communities as to the beneficial impact of health care reform, including the many benefits of leading a healthy and active lifestyle along with the rewards and personal satisfaction associated with the pursuit of a career in health care.”
In addition to the highly visible Greenville Health System logo on the Green Monster, the main concourse area of Fluor Field has been re-branded as the “Greenville Health System Walk-of-Fame.” Highlighting this area is a celebration of textile and professional baseball in the Upstate, woven into Greenville Health System’s rich history which has spanned more than a century.
“GHS has been advancing health care for generations, and we are pleased to have a partner that shares our passion and commitment to improving the health of our community,” said Riordan. “The Drive has been a tremendous supporter of our education initiatives and has played in integral role in the development of our Medical Experience Academy, Drive Scholars Program and Field of Dreams Gala, which raises funds for medical student scholarships.”
Launched in the Summer of 2010, the Medical Experience Academy (also known as MedEx Academy) represents an important part of GHS’ efforts to get more young people into the healthcare career pipeline. It is also one of the key components of the University of South Carolina School of Medicine Greenville, particularly related to student recruitment.
Through joint efforts like the Drive Scholars Program and the Field of Dreams Gala, Greenville Health System and the Drive have raised more than $2 million for the Medical Experience Academy in two-plus years.
“It is critical that we meet the Upstate’s growing healthcare needs, and to do that, we need to attract young people into the healthcare work force,” added Riordan. “Thanks to our relationship with the Drive, we have the ability to do that through programs like MedEx Academy.”
An integral part of the Drive’s partnership with Greenville Health System, both at Fluor Field and in the community with the MedEx Academy, includes Steadman Hawkins Clinic of the Carolinas. Not only is Steadman Hawkins Clinic of the Carolinas the official team doctors of the Drive, but with every strikeout recorded at Fluor Field by a Drive pitcher they donate $100 to MedEx Academy.
“The common goals shared by the Drive and Greenville Health System’s leadership and employee-base unites the passion and commitment to enhance healthcare opportunities and workforce development, not only in the Upstate community but across the state of South Carolina,” said Brown. “Today’s announcement marks the continuing efforts and collaboration of two Upstate community-minded organizations, and we couldn’t be more excited.”